Cookie Policy

This Cookie Policy explains how Fondo Inc ("Fondo," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at tryfondoinc.com (the "Website"). This Policy explains what these technologies are, why we use them, and your rights to control our use of them.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make websites work, improve website functionality, and to provide reporting information. Cookies set by the website owner (in this case, Fondo Inc) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as analytics, advertising, and social media features.

2. Similar Tracking Technologies

In addition to cookies, we may use other similar technologies on our Website, including:

• Web Beacons (Clear GIFs/Pixel Tags): Tiny graphics with unique identifiers, similar in function to cookies, that allow us to track the pages you visit on our Website and to determine whether you open our email messages.
• Local Storage: Data stored directly in your browser using Web Storage (localStorage and sessionStorage) that persists after the browser window is closed (localStorage) or expires when the browser session ends (sessionStorage).
• Session Storage: Similar to local storage but data is cleared when the browser session ends.
• JavaScript Tags: Code embedded in web pages that collects information about website visitors and their activities.
• Log Files: Server-side files that record events when users visit our Website, including IP address, browser type, referring pages, and timestamps.

3. Why We Use Cookies

We use cookies and similar technologies for several purposes. Some of these are strictly necessary for the operation of the Website, while others are optional. We explain each category below.

4. Categories of Cookies We Use

Category	Purpose	Examples	Duration
Essential / Strictly Necessary	Required for the Website to function. Cannot be disabled. These include cookies that enable you to navigate the Website and use its features, including security cookies.	Session management, security tokens, CSRF protection, load balancing	Session or up to 1 year
Performance / Analytics	Collect information about how visitors use the Website, such as which pages are most visited and whether visitors receive error messages. All data is aggregated and anonymized.	Google Analytics, Matomo, Hotjar	Up to 2 years
Functional / Preference	Allow the Website to remember choices you make (such as your language preference or region) and provide enhanced, more personalized features.	Language preferences, region settings, accessibility settings	Up to 1 year
Marketing / Targeting	Used to deliver advertisements and content more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.	LinkedIn Insight Tag, Google Ads, retargeting pixels	Up to 2 years

5. Specific Cookies We Use

5.1 Essential Cookies

Cookie Name	Provider	Purpose	Duration
_session_id	Fondo Inc	Maintains your session state across pages of the Website	Session
csrf_token	Fondo Inc	Security token to prevent cross-site request forgery attacks	Session
cookie_consent	Fondo Inc	Stores your cookie consent preferences	1 year

5.2 Analytics Cookies

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Used to distinguish visitors and calculate visit statistics	2 years
_gid	Google Analytics	Used to distinguish visitors (24-hour duration)	24 hours
_gat	Google Analytics	Used to throttle request rate	1 minute
_hjSessionUser	Hotjar	Identifies unique visitors and collects behavioral data	1 year

5.3 Functional Cookies

Cookie Name	Provider	Purpose	Duration
lang_pref	Fondo Inc	Stores language and region preferences	1 year
accessibility_settings	Fondo Inc	Remembers accessibility settings such as text size	1 year

5.4 Marketing Cookies

Cookie Name	Provider	Purpose	Duration
li_fat_id	LinkedIn	LinkedIn first-party ad tracking for LinkedIn Ads campaigns	30 days
_gcl_au	Google Ads	Used for conversion tracking and remarketing	3 months
IDE	Google DoubleClick	Used to provide customized advertisements	1 year

6. How to Manage Your Cookie Preferences

You have several options for controlling the cookies placed on your device when you visit our Website.

6.1 Cookie Consent Banner

When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your preferences at any time by clicking the "Cookie Preferences" link in the footer of our Website or by contacting us at privacy@tryfondoinc.com.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View all cookies stored on your device and delete them individually or all at once
• Block third-party cookies while accepting first-party cookies
• Block all cookies (note: this will prevent many websites from working correctly)
• Configure your browser to alert you before a cookie is stored

Instructions for managing cookies in common browsers:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

6.3 Third-Party Opt-Out Tools

You can opt out of certain third-party tracking directly through those providers:

• Google Analytics: Use the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout
• Google Ads: Manage your ad personalization settings at adssettings.google.com
• LinkedIn: Manage your LinkedIn cookie preferences in your LinkedIn account settings
• Digital Advertising Alliance: Use the opt-out tool at optout.aboutads.info (US)
• European Interactive Digital Advertising Alliance: Use the opt-out tool at youronlinechoices.eu (EU)

6.4 Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing not be tracked. Our Website currently does not respond to DNT signals, as there is no industry-standard interpretation of how to respond to such signals. We will continue to monitor developments in this area and update this Policy accordingly.

6.5 Mobile Devices

If you access our Website from a mobile device, you may be able to manage certain tracking through your device's privacy settings. Consult your device's documentation or privacy settings for guidance on available options.

7. Impact of Disabling Cookies

If you choose to disable cookies, some features of our Website may not work correctly. Specifically:

• Essential cookies: Disabling these will prevent the Website from functioning correctly, including form submissions and navigation.
• Analytics cookies: Disabling these will not affect the functionality of the Website but will mean that we cannot improve our Website based on usage data.
• Functional cookies: Disabling these means that the Website will not remember your preferences, such as language settings.
• Marketing cookies: Disabling these means that you may see less relevant advertising when you visit other websites.

8. Cookies and Personal Data

Some cookies collect personal information, including information that may be used to identify you personally. When cookies collect personal information, our Privacy Policy applies to how we handle that information. Please refer to our Privacy Policy for information about your rights and how to exercise them.

9. Cross-Device Tracking

We and our third-party analytics and advertising partners may use technologies that allow us or them to recognize your devices over time and across different websites and services in order to provide analytics and advertising more relevant to your interests. If you have an account with a third-party service (such as Google or LinkedIn), that third party may be able to link your activity on our Website to your activity on that service. These third parties' use of your information is subject to their own privacy policies.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make material changes, we will post the updated Policy on our Website with a new "Effective Date." We encourage you to review this Policy periodically to stay informed about our use of cookies and related technologies.

11. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

• Privacy Team: privacy@tryfondoinc.com
• Phone: +1 (212) 555-0182
• Mail: Fondo Inc, Attn: Privacy Team, 1200 Park Avenue, Suite 450, New York, NY 10065

12. Regulatory Compliance

This Cookie Policy is designed to comply with applicable cookie and tracking regulations, including:

• The European Union's General Data Protection Regulation (GDPR)
• The EU ePrivacy Directive (EU Directive 2002/58/EC, as amended by Directive 2009/136/EC)
• The UK General Data Protection Regulation (UK GDPR)
• The UK Privacy and Electronic Communications Regulations (PECR)
• The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
• Other applicable state and national privacy and electronic communications laws

13. Legal Basis for Cookie Use (GDPR)

For users in the EEA, UK, and Switzerland, the legal basis for our use of cookies is as follows:

• Essential cookies: Processing is based on our legitimate interests in operating our Website securely and efficiently (Article 6(1)(f) GDPR). These cookies are exempt from consent requirements under the ePrivacy Directive.
• Analytics cookies: Processing is based on your consent (Article 6(1)(a) GDPR). You may withdraw consent at any time.
• Functional cookies: Processing is based on your consent or our legitimate interests in providing enhanced user experience (Article 6(1)(a)(f) GDPR).
• Marketing cookies: Processing is based on your consent (Article 6(1)(a) GDPR). You may withdraw consent at any time.